My 13th book, Best Future You, is out!
Over the next several weeks, I’ll be posting excerpts from the book and blogging frequently about the main concept in the book – which is the idea of harnessing your body’s internal cellular biochemistry to achieve true balance in body, mind, and spirit – and in doing so, help you to become your “Best Future You” in terms of how you look, how you feel, and how you perform on every level.
Chapter 6 – Feel Your Best
Current Energy Drink Market
In modern times, millions of people attempt to temporarily reduce fatigue with energy drinks or other stimulants. However, that approach does not restore vigor and is actually more likely to sap vigor in the long term. These temporary “fixes” are inadequate solutions, because they do not address the underlying cause of low vigor: biochemical and physiological imbalances.
The “functional energy drink” market is forecasted to surpass $20 billion in annual global sales in 2018. Unfortunately, the entire energy drink market is characterized by an overly simplistic one-dimensional approach to restoring energy levels that is all about “stimulation” with caffeine and sugar.
If we look at what truly drives feelings of fatigue in most people, we see a multi-dimensional combination of low mood, lack of focus, and high stress that leads millions of us to experience what we label as “fatigue” on a daily basis.
When you add up the currently available “solutions” for improving energy, mood, and focus, with those that reduce stress and tension, you have an annual market that exceeds $100 billion in the United States alone. Clearly people don’t feel the way they want to feel – and they’re looking for something that helps them feel their best. Given everything that we know about the causes of fatigue, it makes sense to alleviate fatigue (and boost feelings of energy) with a multi-dimensional approach of simultaneously improving mood, sharpening focus, and increasing stress resilience.
Thanks for reading – be sure to tune in for the next installment about, “The Importance of CDR Activation for Mental and Physical Energy.”