Do you know where the ingredients in your products come from?
Most people have no idea – and most companies don’t want to tell you (usually because they might be using the cheapest, poor-quality, low-potency, generic ingredients).
At Amare Global, the Mental Wellness Company that I helped start, we have been educating our customers about “ingredient sourcing” since day one.
Since our herbal, phytonutrient, and “biotic” ingredients come from every corner of the globe, we go to great lengths to ensure that every ingredient in every product is not only potent (the right bioactives), and pure (free from contaminants), and proven (effectiveness in clinical trials), but we also ensure that the people harvesting our ingredients are treated the right way (fair wages, safe working conditions, etc) and that our global partnerships are ethical, sustainable, and supportive of the local economy.
Here are a few videos that will give you a perspective about what we do – and why we do it – and why it is so important and so unique…
Amare Sourcing Video = https://youtu.be/q3kEYYgRoFg
Global Sourcing Video = https://youtu.be/gX3F-8-fDso
Amare Edge Ingredient Sourcing = https://youtu.be/N5GNaVJRT64
I have a producer friend who wants to build this idea into a show – with cameras following me around the world into the jungles of Madagascar, mountains of Asia, and deserts of Africa (which would be fun). But whether or not Netflix is interested, we’ll continue sourcing ingredients the way we have since day one – not because it makes for good TV – but because it’s the right thing to do.
